Lawrence, Kan. – The digital agencies of Steamboat Pilot & Todayand the Lawrence Journal-World, both part of the World Company family of newspapers, have joined Dream Local Digital’s expanding Media Partnership Program, to broaden market share, drive new revenue through digital media and provide clients a new suite of online marketing products. Dream Local Digital is holding seminars this week in Steamboat Springs and Lawrence to launch the two new agencies and start training their new partners, Explore Digital (Steamboat Pilot) and Free State Digital (Lawrence Journal).
This partnership will help build and strengthen relationships with local business owners interested in marketing with these two news organizations, providing solutions ranging from website development, content strategy and social media to search engine optimization, reputation management and e-mail marketing. Dream Local Digital expects these newspapers to become local business owners’ primary resource for advice in marketing, while diversifying their revenue streams to succeed in the new media environment.“The Lawrence Journal-World and Steamboat Pilot & Today have been industry leaders online for years, it is an honor to be chosen to assist them in the execution of their digital agency strategies. They came to us with a very specific vision for their markets and clients, and we’ve been able to create solutions tailored specifically to their needs and workflows. We are excited to be visiting both markets this week to kick off seminars, meet local businesses and are already working with several of their clients to achieve their online marketing goals. ” – Shannon Kinney, Dream Local Digital Founder & Client Success Officer
Dream Local Digital is working closely with the two teams this week in Steamboat Springs and Lawrence, and will continue to provide sales training and social media management and development services to enhance print sales and drive greater revenue through online media. Complementing traditional media strategies with online offerings, will enable the sales staff to provide a more broad set of tools to better serve their advertisers and clients.
Find out more about Dream Local Digital’s Media Partnership Program here.
About Explore Digital:
Explore Digital is the new digital agency for the Steamboat Pilot & Today, providing advertisers and clients support and management of all aspects of their online marketing
plans, from website development, content strategy and social media to search engine optimization, reputation management and e-mail marketing. Steamboat Pilot & Today serves Routt County, Colorado and is owned by WorldWest LLC, a family-owned company based in Lawrence, Kansas.
About Free State Digital:
Free State Digital is the new digital agency for the Lawrence Journal-World, providing advertisers and clients support and management of all aspects of their online marketing plans, from website development, content strategy and social media to search engine optimization, reputation management and e-mail marketing. The Lawrence Journal-World is a daily newspaper published in Lawrence, Kansas, by The World Company.
About Dream Local Digital:
Dream Local Digital is a digital marketing agency specializing in interactive media, marketing, SEO and social media. Dream Local Digital works with newspapers, media companies, ad agencies, and directly with small to medium-sized businesses on all aspects of their online marketing plans, from website development, content strategy and social media to search engine optimization, reputation management and e-mail marketing. Dream Local Digital has offices in Rockland and Portland, Maine and Silicon Valley, Calif. Subscribe to the the Dream Local Digital blog to keep up with the latest trends and insights from their team of experts.
More Recent Dream Local Digital News:
Rock Star Joins Dream Local Digital
Portland, Maine - Dream Local Digital continues its rapid growth, welcoming Ian Cook to the team as a Marketing Strategist. Based in the company’s office in the Casco Bay Tech Hub in Portland, Ian will help clients with online marketing strategy, research, implementation and social media management.
Ian studied at the University of Massachusetts and the University of Maine in Augusta earning a Bachelor of Arts degree in Audio Engineering. While playing as a professional musician throughout college, he learned the importance of social media as a marketing tool and for connecting people together. While still active in the Portland music scene, Ian had a successful internship with Dream Local Digital, and he now joins the team full-time, focusing his skills on helping businesses with their social media and online marketing.
“One of my favorite things about the Dream Local Digital Dream Team is the wide variety of backgrounds we have come from all toward a common goal, and Ian is no exception. He came highly recommended to us for our internship program, and proved his rockstar status extends to his work in online marketing as well. We’re thrilled to have him join us full time so he can bring his experience and creative ideas to work for our clients!” – Shannon Kinney, Dream Local Digital Founder & Client Success Officer
Ian’s work as a marketing strategist is centered on client support, developing content strategies to build clients’ online presence and engage audiences through social media networks such as Facebook, Twitter, Google+, LinkedIn, Pinterest, and YouTube. In addition to managing social media networks, he will help clients with e-mail marketing, blogging, search engine optimization (SEO), and reputation management. By forming close relationships with clients and developing marketing strategies that accurately tell their stories, Ian asserts them as leaders in their industry, and helps them reach customers in new ways, generating a new stream of revenue online.
“After school I faced what felt like an overwhelming amount of decisions; that’s when I learned of Dream Local Digital. I had seen first hand the rise of social media and how it had reshaped the music industry. I knew the Dream Local Digital internship program would be a great choice. I am excited to join a growing company full of opportunities right here in Maine.” - Ian
Ian was born and raised in Midcoast Maine and enjoys composing and performing music in his spare time. Ian’s band ‘Chaos Sauce,’ originated ten years ago in the basements of mid-coast Maine. Since then they have played throughout the state and are currently active in the Portland music scene. Ian will be based in Dream Local Digita’s office in Portland and has already begun helping the company serve clients in the local area and nationwide.
Ashley Jo Potvin Joins Dream Local Digital as Marketing Strategist
Rockland, Maine - Dream Local Digital continues its rapid growth, welcoming Ashley Jo Potvin to the team as a Marketing Strategist. Based in the company’s headquarters in Rockland, Maine, Ashley will help clients with online marketing strategy, research, implementation and social media management.
Ashley spent her formative summers working along Main Street, fueling her spirit and enthusiasm for serving small, locally owned businesses. She attended the AACSB-accredited Maine Business School at the University of Maine and received her B.B.A. in Marketing, graduating as the top marketing student. Now, after holding diverse roles with a thriving non-profit and working as an intern for Dream Local Digital, she joins the team full-time, focusing her marketing skills on helping businesses with their social media and online marketing.
“Ashley shares the Dream Local Digital passion for working with local businesses, and that passion translates directly to her work. We put our clients and their success first and Ashley fits right into that core culture. Her creativity and marketing savvy and experience shone through while she participated in our Internship program, and we are fortunate to have her join the Dream Team full time.” – Shannon Kinney, Dream Local Digital Founder & Client Success Officer
Ashley’s work will be centered on client support, performing industry-specific research and developing content strategies to help boost clients’ online presence and engage audiences through social media networks such as Facebook, Twitter, Google+,LinkedIn, Pinterest, YouTube, and Instagram. She will also help clients improve their search engine rankings with SEO and keyword strategies, monitoring their online reputations and visibility compared to competitors. Forming close relationships with clients and developing marketing strategies that portray their business’ story and also asserting them as a leader in their industry, helps them reach customers in new ways and generate a new stream of revenue.
“This new world of marketing is constantly changing. I am so fortunate to be sharing the journey with our talented team at Dream Local, and I look forward to pleasing clients with research-based strategy.” – Ashley Jo Potvin, Marketing Strategist
Ashley is a third-generation Maine native, residing in the town of Bath. If she is not online, she is probably exploring Maine with her husband and Slick, her dog. Ashley will split her time between her office in Bath and the Dream Local Digital offices in Portland and Rockland, helping the company serve clients in the local area and nationwide.
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