Milbridge, Maine - Dorr Lobster, a Maine family-run business, has worked to develop the first-ever Maine branded ElastiTag®. This trademarked, waterproof tag ensures Dorr’s customers nationwide know exactly where their lobsters are harvested. Dorr’s lobsters are wild caught in the USA by Maine Fishermen using sustainable practices.
Promotes Maine Lobster Industry
The tag not only confirms the origin of the delicious seafood but also offers further promotion for the Maine lobster industry. The tag features a Maine silhouette and the call to action “BUY ME” insinuating both to buy the lobster and by Maine. To top it off, the ElastiTags® are safe to cook and can even be served to customers. Dorr Lobster has successfully produced a branding tool for the Maine lobster industry from harvest all the way to the plate!
Wild Caught & Sustainable Practices
Dorr Lobster uses sustainable practices by harvesting lobster in a manner that respects the environment and is humane for all animals and humans involved.
Track your Lobster
The origin of food is an increasing trend. Dorr’s tags allow customers to know the answer. By visiting dorrlobster.com, customers can use the tracking code to learn about the lobsterman and boat that harvested their seafood. The new tracking capabilities allow consumers to validate the superior quality and sustainability of their lobster.
Chad Dorr, Business Manager and owner, realizes that staying on top of consumer trends is crucial and the best way to stay relevant in the Maine Lobster Industry. “This tag makes it easy and convenient for shoppers to be confident that they’re purchasing genuine Maine lobster.”
Dorr Lobster guarantees 100% of their lobsters are from Maine. Caught in the cold Atlantic waters, Maine lobster is the best tasting, freshest, and most succulent meat you can find. For more information please visit www.dorrlobster.com.
About Dorr Lobster Co.
Chad Dorr’s childhood home is at the end of Bar Island Road in Milbridge, Maine. The long dirt road hugs the coast of Steuben and Milbridge in upper Pigeon Hill Bay. The son of a local lobsterman, his business, Dorr Lobster, is located on that same plot of land. “Pretty much everyone in my family fishes – my dad, uncles, cousins, grandfather. Everyone fishes but me,” he said. But that was not always the case.
Chad graduated from high school in 1997 and enrolled at Husson College later that year. “I started with a two-year program and figured that if something happened to me, at least I’d have my education,” he explained. But Chad started college the same year that the lobstering apprentice program began. “I didn’t renew my license that year. So now I’m kind of caught,” he said. He graduated in 2001 with a degree in business management yet wanted to stay in the fishing industry. Thus Dorr Lobster was born.
“We poured the foundation for the tank room on July 27, 2001. We were up and running in early August. And then September 11 hit,” he said, explaining that it was then that he really felt the impact of the global market. During the ten years since Chad launched his business, he has continued to grow – building a second ground pound, buying product off boats in his area and around the downeast region, then selling those lobsters direct to the consumer. “Right now I’m at about 30% Web sales and the rest wholesale, but I’m trying to change that balance” he said, noting his passion for the Maine lobster product. “I live in Maine, I support Maine and I buy off of Maine fishermen. That’s what I'm trying to sell.”
Chad, like many members of the Maine industry, is frustrated when he sees outfits from Rhode Island and other New England states marketing their local product as a Maine lobster. “Maine lobsters are from Maine,” he said emphatically.
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