Annual Survey by Red Cross Finds Encouraging News for all Charities
WASHINGTON, Monday, November 26, 2012 — Most Americans say that their giving to political causes in 2012 and Hurricane Sandy relief efforts will not reduce their year-end gifts to charity, according to a poll by the American Red Cross.
A telephone survey of 1,010 adults conducted earlier this month found that 78 percent of those who have already given to Hurricane Sandy relief efforts say it will not impact their year-end charitable giving, while 90 percent of those who gave to political causes say it will not reduce their giving to non-profits this holiday season.
“It’s encouraging that people are willing to support the work of charitable organizations even in a year when there has been increased giving to political causes and Hurricane Sandy,” said Gail J. McGovern, president and CEO of the Red Cross. “Nonprofits like the Red Cross are there for people in need every day and everywhere and rely on year-end fundraising to fulfill their mission.”
