American Red Cross Launches New Ad Campaign

Self-filmed ads tell emotional stories without scripts, actors

WASHINGTON, December 13, 2012 — The American Red Cross today launched a new storytellers ad campaign featuring unscripted stories created and filmed by real people helped by the charity.

The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.

Additional TV and print ads, which are powerful and personal accounts of how those featured have been touched by the Red Cross, are being released as public service advertisements (PSAs).

The ads, which tell the stories of people across the country, show the entire scope of the organization’s work: blood collection and supply; support to America’s military families; help to vulnerable communities around the world; disaster relief; and health and safety training and education.

“We wanted to tell the story of the Red Cross through the people we serve,

American Red Cross Partners with Round It Up America

WASHINGTON, December 4, 2012 — The American Red Cross joins forces with Round It Up America® (RIUA) in an innovative charitable giving program endorsed by the National Restaurant Association that provides restaurant patrons with the opportunity to “round up” their credit card bill, automatically contributing to Red Cross Disaster Relief and other worthy causes.

“Round It Up America® shows that when people come together to help, the smallest gifts become a force powerful enough to make a huge difference for those whose lives have been devastated by disaster” said Neal Litvack, Chief Development Office at the American Red Cross. “Thanks to partnering restaurants in this program and patrons who donate after dining, the Red Cross is able to provide critical disaster relief when and where it’s needed most.”

Ten percent of all RIUA donations are being allocated to Red Cross Disaster Relief that helps provide shelter, food, emotional support and other assistance to people affected by disasters—natural and man-made—ranging from local home fires to major tornadoes, wildfires, floods and hurricanes that impact communities across the U.S. each and every year.