American Red Cross Launches New Ad Campaign

Self-filmed ads tell emotional stories without scripts, actors

WASHINGTON, December 13, 2012 — The American Red Cross today launched a new storytellers ad campaign featuring unscripted stories created and filmed by real people helped by the charity.

The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding.

Additional TV and print ads, which are powerful and personal accounts of how those featured have been touched by the Red Cross, are being released as public service advertisements (PSAs).

The ads, which tell the stories of people across the country, show the entire scope of the organization’s work: blood collection and supply; support to America’s military families; help to vulnerable communities around the world; disaster relief; and health and safety training and education.

“We wanted to tell the story of the Red Cross through the people we serve,