Cross Insurance Announces Partnership with NESN

Cross Insurance Announces Partnership with NESN

NESN Live Presented by Cross Insurance to Begin Airing Weeknights on Monday, June 23rd

Bangor, ME – June 20, 2014 – Cross Insurance, a subsidiary of Cross Financial Corp., and one of the largest independent insurance providers in New England, has announced a partnership with NESN, New England’s most-watched sports network, to launch a new interactive and opinion-based sports news show called NESN Live presented by Cross Insurance, which will air on NESN weeknights at 5:30 p.m. starting this Monday, June 23^rd.

The show’s primary hosts will be NESN’s Elle Duncan and Sarah Davis.

NESN Live presented by Cross Insurance is one of several new programs NESN has launched for New England sports fans this year as the network celebrates its 30^th anniversary. The show will feature updates from NESN reporters and game-day analysts from many different sports venues, including Fenway Park, TD Garden and Gillette Stadium. Interaction with New England sports fans will include viewer calls, fan-generated videos and text and/or tweet-to-screen features.

Cross Insurance has New England’s most renowned sports organizations covered, literally. The family-owned, Bangor-based agency currently serves as the Official Insurance Broker of the New England Patriots, New England Revolution, Gillette Stadium, Boston Red Sox, Boston Bruins, New Hampshire Fisher Cats, Providence Bruins and Portland Sea Dogs.

“We are proud to team up with NESN for NESN Live, a new outlet for New England sports fans to receive comprehensive coverage about the teams they love and admire,” said Brent Cross, Executive Vice President of Cross Insurance. “As our brand continues to grow throughout the world of sports, we look forward to reaching a whole new audience with this interactive show.”

“As NESN continues to grow our original programming, it’s great to partner with another well-established, New England-based company that also continues to grow and partner with sports teams throughout the region,” Joseph Maar, NESN’s Vice President of Programming and Production, Executive Producer.

Since its founding in 1954, Cross Insurance has grown extensively through the acquisition of more than 100 insurance agencies throughout New England.

About Cross Insurance

Founded in 1954, Cross Insurance has grown from a small, family-owned and operated insurance agency based in Bangor, Maine, into one of the largest insurance providers in New England with more than 650 employees in more than 35 offices, serving 100,000 customers throughout the region.  Still family-owned and operated, Cross Insurance, a subsidiary of Cross Financial Corporation, provides an extensive range of customized and innovative insurance and financial products including personal and commercial insurance lines, employee benefits, surety bonds, comprehensive risk management advice and counsel, and specialized products focused on higher education and high net worth needs.  For more information about Cross Insurance, please visit www.crossagency.com.

About NESN

NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. Celebrating 30 years in 2014, the network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 8th Most Valuable Sports Business Brand in the world. NESN.com is the most visited regional sports network website in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities (NESN.com/Connects. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).